NETGEAR :: Implementing Design Research
Building A Versatile Research Lab
I set-up two mobile usability labs for NETGEAR's San-Jose (CA, USA) and Richmond (BC, Canada) offices. Any meeting room can be converted to a usability lab in under 15 minutes using appropriate lab equipment. The lab set-up supports both in-person usability test sessions and remote usability test sessions. Their portability also means conducting off-site usability tests is easily achievable.
UX Research Activities
Active engagement is an important part of introducing design research to a company that is unaware of the benefits research can bring. I engaged in cross-department communication through actively seeking out contacts and identifying any potential problem gaps that research can add value to. This effort resulted in my colleagues actively engaging with me when they encounter relevant research questions and referring the UX team's research lab to other coworkers needing assistance.
Within a span of 5 months, I independently conducted close to 20 successful studies. The types of studies include but are not limited to the following:
- moderated usability testing (remote & in-person)
- unmoderated usability testing (using tools such as Usertesting.com, Zoom, Loop11)
- A/B Testing, 5 Second Test, Click Test (Usability Hub)
- surveys (Survey Monkey)
- card-sorting (Optimal Workshop)
- persona research
- cognitive walkthrough
- system usability scale (SUS)
- net promoter score (NPS)
- analytics (Google Analytics, AppSee)
- mix-method studies
Data Analysis & Presentation
To help communicate rich data analysis to stakeholders, I explored using visual analytics tools such as Power Bi to create interactive dashboards in addition to traditional test reports and presentations.